We help hospitality brands soar

Losing ground to your competition? Losing profit by constantly discounting? Losing sleep with thoughts of what’s to come? When your tactics aren’t working, the problem isn’t the messenger…it’s the message.

Marketing tactics are only as strong as the branding that supports them. Working together with our experienced Guides, you can reposition your business into a valuable brand and produce a positive return on your investment.

PROCESS

Through our proven Zero2Hero Brandsformation process, you can quickly and creatively turn your business into an invincible brand. We dive deep into answering the only question that truly matters to your company, employees and customers—why should they choose you?

Our 1-day intensive brandstorming Missions help you:

Uncover your Origins (and superpower)

Create your Identity (hero)

Unite your Sidekicks (employees)

Build your Fandom (loyal customers)

Mirage Creates:

Differentiation

We focus our creative thinking on what matters most—your strategy to stand out from archenemies.

Clarity

We identify your ideal audience and distill your core messaging to quickly and easily resonate with them.

Alignment

We ensure that you and your trusted sidekicks are all on the same page to fulfill your brand promise.

Impact

We determine the most effective experiences to connect with your audience and build your fandom.

SPECIAL OFFER

Not ready to hire a Guide just yet? Download our FREE Zero2Hero Brandsformation Blueprint for a self-guided path to creating a bulletproof brand!

FOUNDERS

Lon Winter

An Addy Silver Medal Award winner, Lon has spent over three decades weaving tales for the likes of Disney Cruise Line, Adventures by Disney, DeBartolo Development, Pursuit Boats, Hatteras, Crown Plaza, Holiday Inn, YMCA and Aston Martin. A painter of pictures with words, he knows how to tell a good story. And a good joke.

Tony Lombardo

Tony has been guiding global brands like Disney, ESPN, Pixar, Lucasfilm and Marvel since 1998. Prior to that, he honed his planning skills working on the Sprint and Florida Lottery accounts for national advertising agencies that have since reimagined themselves out of existence. Obviously, they should have hired an experienced guide.

Services

DIAGNOSTICS

Strategy

Identity

COMMS

Trusted by the world's best brands

“While leading my Disney marketing team, we would look to Mirage when we needed fresh concepts and strategic ideas. They helped us differentiate our messaging and ultimately grow our business.”

“We had complete trust that our brand was in the best hands. My team was continuously wowed with everything Mirage helped us solve, create and launch.”

"We've worked with Mirage on multiple projects over the years. Our largest project was a complete branding architecture initiative of a new construction destination resort in Germany. The property includes multiple F&B outlets, conference center, retail, health club, spa, etc. Mirage nailed the brand from top to bottom.

“I’ve been a client for several years. I find them to be innovative and highly responsive. Their work highlighted my own and in turn produced great responses from my audience and fellow team members.”

Mirage Creates has always been lightning fast at client solutions. Their work delivered against target and on budget even with ridiculously tight timelines. Their portfolio of services offers a range that makes them the right fit no matter what the brief requires - and they will quickly become your favorite!