Take your brand from invisible to invincible.
Take your brand from invisible to invincible

We help hospitality brands soar

Losing ground to your competition? Losing profit by constantly discounting? Losing sleep with thoughts of what’s to come? When your tactics aren’t working, the problem isn’t the messenger…it’s the message.

Marketing tactics are only as strong as the branding that supports them. Working together with our experienced Guides, you can reposition your business into a valuable brand and produce a positive return on your investment.

Fortune 100 clients
Co-creative 1 day missions


Through our proven Zero2Hero Brandsformation process, you can quickly and creatively turn your business into an invincible brand. We dive deep into answering the only question that truly matters to your company, employees and customers—why should they choose you?

Our 1-day intensive brandstorming Missions help you:

Uncover your Origins (and superpower)

Create your Identity (hero)

Unite your Sidekicks (employees)

Build your Fandom (loyal customers)

Mirage Creates:


We focus our creative thinking on what matters most—your strategy to stand out from archenemies.


We identify your ideal audience and distill your core messaging to quickly and easily resonate with them.


We ensure that you and your trusted sidekicks are all on the same page to fulfill your brand promise.


We determine the most effective experiences to connect with your audience and build your fandom.


Not ready to hire a Guide just yet? Download our FREE Zero2Hero Brandsformation Blueprint for a self-guided path to creating a bulletproof brand!


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Lon Winter

An Addy Silver Medal Award winner, Lon has spent over three decades weaving tales for the likes of Disney Cruise Line, Adventures by Disney, DeBartolo Development, Pursuit Boats, Hatteras, Crown Plaza, Holiday Inn, YMCA and Aston Martin. A painter of pictures with words, he knows how to tell a good story. And a good joke.

Tony Photo

Tony Lombardo

Tony has been guiding global brands like Disney, ESPN, Pixar, Lucasfilm and Marvel since 1998. Prior to that, he honed his planning skills working on the Sprint and Florida Lottery accounts for national advertising agencies that have since reimagined themselves out of existence. Obviously, they should have hired an experienced guide.






Trusted by the world's best brands

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Disney Meetings Logo
Disney Weddings Logo
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Disney Cruise Line Logo
Braves Advertising Logo
NFL Advertising Logo
AAU Logo
Harlem Globetrotters Logo
Rainforest Cafe
Hyatt Advertising Logo
Holiday Inn Advertising Logo
Planet Hollywood Logo
Sonesta Logo
PGA Tour Logo
Hilton Club Logo
MLS Logo
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Need a Guide?

We’re here to help. Simply fill in your preferred method of contact and we’ll be in touch. We hope you’re as excited as we are to get started on your brandsformation!

Atlanta, GA  • Tallahassee, FL USA

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FREE DIY Blueprint!

Want to take on your own brandsformation? We have a step-by-step blueprint to get you going!

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Super-Powered Business Idea

A media-neutral, transformative idea that bridges the gap between business strategy and creative thinking and results in a breakthrough solution

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